Breaka Flip
BADC Awards - GOLD Promos and Activations 2017
Picking up on the water bottle flip sensation taking social media by storm, we created our own version encouraging young consumers to send in their best Breaka bottle flips.
On an extremely low budget, we shot some inspiration to get the ball rolling. Breaka drinkers did the rest, with their own videos quickly spreading the word for us. The most talented flippers stacked up to 3,000 views, achieving tonnes of free reach for the brand.
The campaign saw 80,000 interactions through Facebook and Instagram, with a 200% sales increase...
Kids were so obsessed, it wasn't long before it was banned in at least 14 schools.
On an extremely low budget, we shot some inspiration to get the ball rolling. Breaka drinkers did the rest, with their own videos quickly spreading the word for us. The most talented flippers stacked up to 3,000 views, achieving tonnes of free reach for the brand.
The campaign saw 80,000 interactions through Facebook and Instagram, with a 200% sales increase...
Kids were so obsessed, it wasn't long before it was banned in at least 14 schools.
Creative Director: Andrew Thompson
Art Direction: Katelyn Testa / Andy Searles