DHL
Formula 1 Partnership
Every iconic F1 moment over the last 20 years started in a really simple way — it was delivered by DHL. They helped bring all of the pieces together that made every race possible.
We highlighted this relationship with the humble DHL waybill that every iconic F1 moment started with. And made it interactive — scan the barcode on the waybill for the chance to win tickets to the F1 final.
The campaign rolls out across social media, digital platforms, print, and Sky Sports idents, following the launch at the Silverstone Grand Prix.
We highlighted this relationship with the humble DHL waybill that every iconic F1 moment started with. And made it interactive — scan the barcode on the waybill for the chance to win tickets to the F1 final.
The campaign rolls out across social media, digital platforms, print, and Sky Sports idents, following the launch at the Silverstone Grand Prix.
ECD / CD: John Messum, Anne Flemming
Art Director: Jake Butler