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Fanta
Social Cinema

Fanta has a bold new mission to go with their bold new Mouth logo: empower teens to co-create and express themselves creatively.
So, instead of just giving them a creative concept for their Summer influencer campaign, we gave them an outrageous idea (that we weren’t sure was even possible).




Inspired by the Exquisite Corpse drawing game (right); played by surrealist artists like Dali, Duchamp, Miró, and Breton; we created a story that developed as it was passed between different YouTubers and their communities.



Creative Director: Stephen Joss
Art Director: James Crossley



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