Social Cinema

Fanta has a bold new mission to go with their bold new Mouth logo: empower teens to co-create and express themselves creatively.
So, instead of just giving them a creative concept for their Summer influencer campaign, we gave them an outrageous idea (that we weren’t sure was even possible).

Inspired by the Exquisite Corpse drawing game (below gif), we initiated a story that developed as it was passed between different teen YouTubers and their communities. Screening the final result at Pathe cinemas to a jam-packed audience of teens. 

Creative Director: Stephen Joss
Art Director: James Crossley