Bloemen Bureau Holland

Fill the Distance
with Beauty

Social distancing was a term we only learnt  in 2020, but looked like it would be here to stay. So rather than let it divide us further, we encouraged people to fill the distance with beauty.

This campaign reframes the distance as something that can actually bring us closer together. It rallies people to rebel against the void between us, by seeing it as a space for beautiful things to bloom with the help of flowers and plants.