Gatorade’s new platform was all about owning sweat and celebrating its power. So, when Messi made history by winning his eighth Ballon d’Or, Gatorade commemorated the occasion with a special tribute — not just to Messi’s greatness, but to the astronomical limits he reached through sweat.

8 hyper-exclusive G.O.A.T.ORADE bottles encapsulated Messi’s story by literally incorporating the soil he first played on, to real gold signifying every trophy he’s ever won.

7 sent to supporters. The 8th sent to Messi.

CCO/ ECD: Kika Douglas, Sam Souen
Art Director: Jake Butler
Production partner: TESTA BRAVA