Gatorade
G.O.A.T.ORADE
Gatorade’s new platform was all about owning sweat and celebrating its power. So, when Messi made history by winning his eighth Ballon d’Or, Gatorade commemorated the occasion with a special tribute — not just to Messi’s greatness, but to the astronomical limits he reached through sweat.
8 hyper-exclusive G.O.A.T.ORADE bottles encapsulated Messi’s story by literally incorporating the soil he first played on, to real gold signifying every trophy he’s ever won.
7 sent to supporters. The 8th sent to Messi.
8 hyper-exclusive G.O.A.T.ORADE bottles encapsulated Messi’s story by literally incorporating the soil he first played on, to real gold signifying every trophy he’s ever won.
7 sent to supporters. The 8th sent to Messi.
![](https://freight.cargo.site/t/original/i/2ba1dda9806a74e92011b51e71d80d26a8ad11395a49854d1a9daee3b97b09ea/GOATORADE-Bottle-lineup.jpg)
![](https://freight.cargo.site/t/original/i/ab608e29d0f2cb4b68d3e55a41458b90c41299aaf8e34131ba0c071533d1a251/GOATORADE-Box-opened.jpg)
![](https://freight.cargo.site/t/original/i/3b061cc4b638eeb5d147241d10bac6e5944419449c03d596e0da5d410fcdf92d/GOATORADE-Bottle.jpg)
CCO/ ECD: Kika Douglas, Sam Souen
Art Director: Jake Butler
Production partner: TESTA BRAVA