Jack Links

Man School for Men

Millennial men seem to have lost touch with their true nature, their 'wild side', so to speak.
So, to launch Jack Link's Beef Jerky protein snacks in Germany, we thought it was high time to take the soy lattes out of their hands and send them back to school — to the Man School for Men.

We created an online series where we used mud, wildlife, partial nudity and of course high-protein Jack Link’s beef jerky to remind Millennial men, how to feed their wild side.

Watch the series here: Episode 1, Episode 2, Episode 3, Episode 4, Episode 5, Episode 6.

Art Director: Barbara Ryan
Copywriters: Jess Gunn & Mariusz Wysocki
Creative Director: Tim Voors
Director: Til Obladen