Apartment Arena

In 2021, football fans couldn’t go to the stadiums. So we brought the stadium to them.

As a UEFA Champions League main sponsor, Lay’s wanted to show fans that they didn’t have to be sitting in the stands to enjoy game night together. With the help of football superstars Lionel Messi, Lieke Martens and Paul Pogba, we made an ordinary apartment block come alive with all the energy and excitement of a packed stadium.

Creative Directors: Ed Ryder & Joe Craig
Art Director: Jake Butler