That Flower Feeling

Self Care Made Easy

Goat yoga, coffee enemas, scream therapy...

Self care doesn’t have to be so hard (or so out-there). It can be as simple as buying flowers. To get more Americans experiencing the benefits of flowers on a daily basis, we launched That Flower Feeling — a brand for the whole US floral industry, initiated by CalFlowers. Along with a campaign that gets hilariously real about the struggles of self care.

Executive Creative Director: Pol Hoenderboom
Art Director: Ross Weaver
Director: Dugan O’Neal

Epica Awards 2022 Luxury & Premium Brands, Bronze

ADCN (Dutch Creativity Awards) 2022 Strategic Brand Ideas, Finalist 
SAF Marketer of the Year Award 2023