Peugeot

The New Batmobile


When Peugeot released the 9X8, their come-back Hypercar for the FIA World Endurance Championship, people online couldn’t stop pointing out a flattering observation: it looked like the Batmobile.

As a playful social reaction, we created a super-specific sales pitch for one man only, Bruce Wayne. Sent personally to him from Peugeot’s CEO, on the only social media a man of his calibre would have, LinkedIn.



















ECD: Stephane LeCoq
Art Director: Jake Butler


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