Jess Gunn

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	<title>Jess Gunn</title>
	<link>https://jessgunn.com</link>
	<description>Jess Gunn</description>
	<pubDate>Fri, 19 Jul 2024 10:38:07 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://jessgunn.com/Homepage</link>

		<pubDate>Tue, 20 Jul 2021 18:47:40 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

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		<title>About</title>
				
		<link>https://jessgunn.com/About</link>

		<pubDate>Fri, 25 Oct 2019 13:03:59 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

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		<description>I’m Jess Gunn 
a.k.a Lil’ Pow Pow
EMAIL &#38;nbsp; &#38;nbsp; &#38;nbsp; LINKEDIN &#38;nbsp; &#38;nbsp; &#38;nbsp; INSTAGRAM


I was best described by one of my&#38;nbsp;Creative Directors as having an outer child and an inner adult...

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Don’t let the name fool you, I’m not actually a rapper with a trigger finger. I’m a Creative by trade and a Copywriter when it comes down to actually doing the work.&#38;nbsp;

I have a knack for bad dancing, embarrassing myself on stage doing improv comedy, and bruising my shins kickboxing.


All I want to do is make meaningful creative ideas for brands that have a positive impact on the world; whether it's helping create a societal shift, or just giving someone the chance to laugh.


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		<title>Lay's Messi Messages</title>
				
		<link>https://jessgunn.com/Lay-s-Messi-Messages</link>

		<pubDate>Tue, 20 Jul 2021 19:30:48 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

		<guid isPermaLink="true">https://jessgunn.com/Lay-s-Messi-Messages</guid>

		<description>Lay’sMessi Messages

Champions League sponsors are in every stadium, ad break and social feed, but there’s one place they can’t reach — dark social. Or at least, until now. Introducing Messi Messages.
 
We got fans to invite Lay’s into their private chats by letting them send personalised video messages from Messi. Fans could choose from multiple languages and variables, which would then be deepfaked into an easy-to-share message from the G.O.A.T himself.


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Creative Directors: Ed Ryder &#38;amp; Joe Craig
Art Director: Jake ButlerProduction partner: Unit9
	AWARDS AND RECOGNITION
 • Cannes Lions 2021 — Mobile Bronze, Entertainment for Sport Shortlist • The One Show 2022 — Innovation in Interactive, Online &#38;amp; Mobile Shortlist, Use of Technology Shortlist, Innovation in Social Media Shortlist • Eurobest 2021 — Media, Use of Mobile &#38;amp; Devices Silver, Mobile, Social Content for Consumer Engagement Bronze, Mobile, Targeted Communication Finalist, Mobile, Messaging Campaign Finalist, Media, Use of Social Platforms Finalist, Digital Craft, Data Storytelling Finalist&#38;nbsp; • Creative Circle Awards 2022 — Best Use of AI Bronze, Best Digital Activation Bronze, Best Use of Talent &#38;amp; Influencers Bronze • ADCN 2021 — Mobile Silver, Media Bronze, Digital Campaigns Finalist , AI Finalist • Campaign Tech Awards 2022 — Best Use of AI Highly Commended, Tech as Part of a Campaign: Consumer Goods Highly Commended, Best Use of Experiential Tech Shortlist, Best Use of Experimental Tech Shortlist • FWA Site of the Day — April 8, 2021
 • LBB High Five — Netherlands, Read of 2021: Europe

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		<title>That Flower Feeling</title>
				
		<link>https://jessgunn.com/That-Flower-Feeling</link>

		<pubDate>Sun, 24 Jul 2022 12:44:13 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

		<guid isPermaLink="true">https://jessgunn.com/That-Flower-Feeling</guid>

		<description>That Flower FeelingFlowers. 
Self Care Made Easy

Goat yoga, coffee enemas, scream therapy...
Self care doesn’t have to be so hard (or so out-there). It can be as simple as buying flowers. To get more Americans experiencing the benefits of flowers on a daily basis, we launched That Flower Feeling — a brand for the whole US floral industry, initiated by CalFlowers. Along with a campaign that gets hilariously real about the struggles of self care.


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Jessica Gunn 7 · CalFlower_RC60_v2_081221  

	Executive Creative Director: Pol Hoenderboom
Art Director: Ross WeaverDirector: Dugan O’Neal

	AWARDS AND RECOGNITION• Epica Awards 2022 — Luxury &#38;amp; Premium Brands, Bronze
• ADCN (Dutch Creativity Awards) 2022 — Strategic Brand Ideas, Finalist&#38;nbsp;• SAF Marketer of the Year Award 2023


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		<title>Dumb Ways to Die</title>
				
		<link>https://jessgunn.com/Dumb-Ways-to-Die</link>

		<pubDate>Sat, 07 May 2016 06:00:47 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

		<guid isPermaLink="true">https://jessgunn.com/Dumb-Ways-to-Die</guid>

		<description>Dumb Ways to DieChristmas&#38;nbsp;
Dumberland

Dumb Ways to Die wanted to give fans, as well as the world, a memorable Christmas gift. Something dumb, something shareable, something fun.
And what's a more fitting Christmas gift for Dumb Ways to Die fans than a surprise Dumb festive death, sent personally to them.
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Creative Directors: Andy Jones/ Alex Wadelton 

Art Director: Adam Fitness</description>
		
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		<title>G.O.A.T.ORADE</title>
				
		<link>https://jessgunn.com/G-O-A-T-ORADE</link>

		<pubDate>Sat, 13 Jan 2024 12:47:22 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

		<guid isPermaLink="true">https://jessgunn.com/G-O-A-T-ORADE</guid>

		<description>Gatorade
G.O.A.T.ORADE

Gatorade’s new platform was all about owning sweat and celebrating its power. So, when Messi made history by winning his eighth Ballon d’Or, Gatorade commemorated the occasion with a special tribute — not just to Messi’s greatness, but to the astronomical limits he reached through sweat.
  
8 hyper-exclusive G.O.A.T.ORADE bottles encapsulated Messi’s story by literally incorporating the soil he first played on, to real gold signifying every trophy he’s ever won. 
7 sent to supporters. The 8th sent to Messi.


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CCO/ ECD: Kika Douglas, Sam Souen
Art Director: Jake ButlerProduction partner: TESTA BRAVA
	

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		<title>DHL</title>
				
		<link>https://jessgunn.com/DHL</link>

		<pubDate>Fri, 19 Jul 2024 10:38:07 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

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		<description>DHL
Formula 1 Partnership
Every iconic F1 moment over the last 20 years started in a really simple way — it was delivered by DHL. They helped bring all of the pieces together that made every race possible. 

We highlighted this relationship with the humble DHL waybill that every iconic F1 moment started with. And made it interactive — scan the barcode on the waybill for the chance to win tickets to the F1 final.
The campaign rolls out across social media, digital platforms, print, and Sky Sports idents, following the launch at the Silverstone Grand Prix.


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ECD / CD: John Messum, Anne Flemming
Art Director: Jake Butler
	

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		<title>Lay's Football's Back</title>
				
		<link>https://jessgunn.com/Lay-s-Football-s-Back</link>

		<pubDate>Tue, 20 Jul 2021 19:15:29 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

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		<description>Lay’sFootball’s BackWhen the UEFA Champions League was postponed due to the pandemic, fans had to find other hobbies to fill the football-shaped void. So to celebrate the return of the prestigious tournament, we created this campaign for main sponsor Lay’s, showing these new found hobbies being dropped like a hot potato.&#38;nbsp;


Creative Directors: Ed Ryder &#38;amp; Joe Craig
Art Director: Jake Butler
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		<title>Thanks Miley</title>
				
		<link>https://jessgunn.com/Thanks-Miley</link>

		<pubDate>Sun, 14 Jan 2024 12:08:57 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

		<guid isPermaLink="true">https://jessgunn.com/Thanks-Miley</guid>

		<description>That Flower FeelingThanks, Miley

When Miley Cyrus unintentionally captured That Flower Feeling’s brand purpose in a song, it was only right that we thank her for the selfless act — and publicly acknowledge her as our unofficial brand ambassador.&#38;nbsp;


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Jessica Gunn 7 · CalFlower_RC60_v2_081221  

	ECD / CD: Pol Hoenderboom, Sander Litjens
Art Director: Jake Butler

	
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		<title>Fanta Social Cinema</title>
				
		<link>https://jessgunn.com/Fanta-Social-Cinema-1</link>

		<pubDate>Mon, 15 Jan 2024 07:07:29 +0000</pubDate>

		<dc:creator>Jess Gunn</dc:creator>

		<guid isPermaLink="true">https://jessgunn.com/Fanta-Social-Cinema-1</guid>

		<description>Fanta Social Cinema
Fanta has a bold new mission to go with their bold new Mouth logo: empower teens to co-create and express themselves creatively.
So, instead of just giving them a creative concept for their Summer influencer campaign, we gave them an outrageous idea (that we weren’t sure was even possible).Inspired by the Exquisite Corpse drawing game (below gif), we initiated a story that developed as it was passed between different teen YouTubers and their communities. Screening the final result at Pathe cinemas to a jam-packed audience of teens.&#38;nbsp;


Creative Director: Stephen Joss

Art Director: James Crossley 
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